Behaviour change in the Big Society

An experiment in crowdsourcing…

Inspired by a political landscape offering obstacle and opportunity in equal measure, I’m delighted to have been invited to address this year’s HSJ Social Marketing and Behaviour Change conference on the subject of “Behaviour Change in the Big Society.”

As co-design and participatory approaches have become central to our model of social change, I’ve decided to apply the same principles to this presentation and attempt to crowdsource my speech! Here’s how and here’s why… Working day-in, day-out on projects that aim to enable and empower disadvantaged communities to rise to their own challenges, I find the momentum gathering behind the Big Society movement a cause for both optimism and caution.

Are we facing an unprecedented opportunity to build social capital amongst some of our most under-represented groups—to redefine the citizen-state relationship and trigger a wave of empowerment across our communities?

Or a blurred vision, resistant to definition? Philosophical candyfloss yielding a sugar rush, but no sustenance? A spoonful of sugar to disguise a bitter fiscal prescription? A smokescreen for the classic Tory small state?

Amidst this uncertainty, I believe Big Society presentations are best served by discussion, not delivery.

I’ve posted three more topics on this blog to represent the three main themes of my presentation—the impact of the coalition; social marketing or behaviour change; the role of behavioural economics—and want to encourage conference delegates, behaviour change professionals and anyone else who is interested to input, contribute and participate in the themes I present to the floor by submitting content and comments to this blog in response.

Am I crowdsourcing my speech? A little. Co-producing my presentation? If you like. Galvanising the collective assets of a community? Hopefully.

Forward it, tweet it, Facebook it…and follow my progress at www.twitter.com/stevenejohnson